Data Driven CMO

Written almost a year ago, this article by Anoop Sahgal at Adobe still rings true. Highlights include: 1) Marketers need to bring data and channels into a single, comprehensive, and integrated solution. 2) CMOs must build their own core skill sets around data and...

So, what is the deal with Hortonworks?

Last week, we posted an article on Microsoft integrating Hadoop tools into its products.  The partner they worked with is called HortonWorks.  So, what is the company named after an elephant in a Dr. Seuss book and why are they important to multi-channel integration? ...