by eSage Group | Mar 14, 2012 | Article Review
57% of #CMO are not basing marketing spend on ROI analysis, rather on historical spend and gut. How do you budget? Are you trying to establish KPI’s? >>Article from Marketing Charts http://bit.ly/zEGdh9 Only 14% of senior marketers whose companies use...
by eSage Group | Mar 12, 2012 | Uncategorized
So, the eSage crew is going to dress in their finest “Sage is the New Green” t-shirts and run a 5k on Saturday, March 17th. Some of us are runners and the others, well, 5k will seem like a marathon! But, we are excited to support the Detlef Schrempf...
by eSage Group | Mar 12, 2012 | Article Review
by Stephanie Miller http://bit.ly/wv5Guk You’ve likely heard something about “Big Data,” and may be wondering what this is and if it has any impact on marketers and your world. There are lots of ways people use (and misuse) the term, but for...
by eSage Group | Mar 8, 2012 | Uncategorized
Last week, Microsoft announced that it has teamed up with Hortonworks (A Yahoo spinoff working on Hadoop support services) and is set to shortly launch connectors from Apache Hadoop to some of Microsoft’s very popular products including Excel and SQL Server, as well...
by eSage Group | Mar 6, 2012 | Uncategorized
Punxsutawney Phil saw his shadow this year, which means that we’ve got six more weeks of winter. We may have a little while longer to wait until spring arrives, but when it does get here, we will certainly celebrate it. Granted – in LA does winter really...
