What is the Internet of Things? Why should marketers care? RSVP Now to find out!

by | Apr 27, 2014 | Agile Analytics, Agile Marketing, Alaska Air, American Marketing Association, Cloudera, CMO, Cross-Channel Customer Engagement, Data Silos, Enterprise Integration, Internet of Things, Marketing Analytics, Nike, Pointmarc, PSAMA, Vivint

Please join us in this lively evening event sponsored and organized by eSage Group with co-sponsors Pointmarc and Cloudera. Hear a panel of industry experts from the areas of Wearables, Home Security/Automation, and Automotive: Jon Francis, Senior Data Scientist, Nike...

Just announced! eSage Group’s Internet of Things Learning Lounge – May 15th

by | Apr 4, 2014 | Agile Analytics, Agile Marketing, Alaska Air, American Marketing Association, Cloudera, CMO, Cross-Channel Customer Engagement, Data Silos, Enterprise Integration, Internet of Things, Marketing Analytics, Nike, Pointmarc, PSAMA, Vivint

A First-Hand Conversation on the Internet of Things The Internet of Things will profoundly re-shape marketing. As objects in all corners of our lives become connected to the web what does it mean for brands and customers? To help provide insight, and a lively...

The Shish List – Big Data at MarketMix

by | Apr 1, 2014 | Agile Analytics, Agile Marketing, American Marketing Association, Attribution, CMO, Data Silos, Enterprise Integration, Marketing Analytics, Marketing Data Integration, MarketMix, PSAMA

This article was posted by Shish Shirhar, Global Director of Big Data, Retail. He was one of our Making Big Data Smart Data panelists for last week’s PSAMA MarketMix. http://blogs.msdn.com/b/shishirs/archive/2014/03/27/bigdata-at-marketmix.aspx Thanks to Duane...