Just announced! eSage Group’s Internet of Things Learning Lounge – May 15th

A First-Hand Conversation on the Internet of Things The Internet of Things will profoundly re-shape marketing. As objects in all corners of our lives become connected to the web what does it mean for brands and customers? To help provide insight, and a lively...

The Shish List – Big Data at MarketMix

This article was posted by Shish Shirhar, Global Director of Big Data, Retail. He was one of our Making Big Data Smart Data panelists for last week’s PSAMA MarketMix. http://blogs.msdn.com/b/shishirs/archive/2014/03/27/bigdata-at-marketmix.aspx Thanks to Duane...

Seattle Marketing Analytics MeetUp WrapUp!

Last night, eSage Group sponsored its 4th Seattle Marketing Analytics Group MeetUp. This month’s presenter was Daniel Kissin, Sr. Analytics Manager at Expedia. The topic was: How to scientifically measure impact of TV advertisements on other channels, like...

DUANE BEDARD TALKS CROSS CHANNEL CUSTOMER ENGAGEMENT AT LOS ANGELES PANEL EVENT

A huge THANKS and congratulations to the AMA Los Angeles and the eSage Group marketing team for putting on another fantastic Panel discussion in Studio City, CA last night – the second in our “Learning Lounge” series.  I had the honor of moderating an incredible panel...

REGISTER NOW! September 12th Cross-Channel Engagement Panel in LA

Use the Promo Code ESAGEVIP to save 35%! Today as marketers, we are faced with the challenge of allocating marketing spend across more channels than ever before – social, web, TV, print, mobile, digital advertising, email, etc. How do we effectively evaluate the...