April 3rd’s LA Mktg Analytics Group – Amanda Kozlowski, SVP of Digital Mktg @ Lionsgate

If you are in LA, join us on next Tuesday, April 3rd for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment. Amanda Kozlowski will share how non-direct to consumer brands, including...

The Road Ahead w/ Vanguard’s Head of Digital Integration and Analytics – February 21st

Preparing For Data Driven Success in 2018 and Beyond Rusty Rahmer, DAA President Elect and Head of Enterprise Digital Integration and Analytics at The Vanguard Group, will share his perspective on the trends and trajectory of our digital analytics industry, the...

Data-Driven Customer Journey Maps: Urgent Care at MultiCare Health System

As health care continues to improve customer engagement in an ever evolving digital landscape, MultiCare Health System developed a Customer Journey Map for their new Urgent Care business line following months of research and data gathering. At January 16th’s Seattle...

Guest Post: The Digital Transformation of Retail

By ShiSh Shridhar, WW Director of Business Intelligence – Retail Sector, Microsoft You go shopping; let’s say it’s a national hardware store because you have a painting project you’ve decided to tackle this weekend. You have done your research online, chosen the...

Disrupting Hollywood Paradigms with Analytics

On April 4th, we had the pleasure of hosting Matt Marolda, Chief Analytics Officer with Legendary Entertainment at the monthly L.A. Marketing Analytics Group.  The event is hosted by eSage Group. At our event, Matt presented on Disrupting Hollywood Paradigms with...