Case Study: Machine Learning & Predictive Analytics to Identify High CLTV Segments

Business Objective A subscription based clothing e-tailer in Los Angeles had been collecting lots of potentially insightful information on their customers, but they had not yet been able to mine this data and extract the desired insights to optimize their marketing...

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April 17th – Seattle T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “un-carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that...