July 10th’s LA Marketing Analytics Group – A “Start-Up” Reporting & Analytics Group is Born Out of Crisis @ Bank of America

During the financial crisis of 2007, investors started asking for mortgage loans to be purchased back at unprecedented volumes due to so many bad loans in the marketplace. Arm Loans with outrageous APR increases were maturing and loan recipients were defaulting at...

Implementing Machine Learning For Deeper Marketing Insights

Does your sales and marketing organization want to leverage the valuable insights derived from Machine Learning technology, but you currently don’t have the available technical resources on board to get started?  eSage Group can help you leverage your current...
June 5th’s LA Marketing Analytics Group -The Value of Fan Engagement w/ Claudio Ludovisi

June 5th’s LA Marketing Analytics Group -The Value of Fan Engagement w/ Claudio Ludovisi

Join us June 5th to hear Claudio Ludovisi discuss The Value of Fan Engagement. Claudio has been in the entertainment industry for over 20 years. He has held executive roles at Disney ABC Television Group, NBCUniversal, Warner Brothers and IMAX. Claudio will discuss...

May 15th’s Seattle Marketing Analytics Group – Practical CLV for Marketing Optimization w/ Pip Courbois of Groupon

Customer Lifetime Value (CLV) is a proven tool for optimizing customer-acquisition and -lifecycle growth. However, CLV is often deemed out of reach for many marketing teams because of the cost of outsourcing it and lack of internal expertise. Groupon took an iterative...

Upcoming eSage Group Events

April 17th – Seattle T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “un-carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that...

April 17th’s Seattle Mktg Analytics Group – Building a Data Oriented Marketing Team – Gavin Warrener of T-Mobile

T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “Un-Carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great...