by Admin | Jun 13, 2018 | Advanced Analytics, Agile Analytics, Azure Machine Learning, Azure SQL Data Warehouse (ASDW), Big Data, CMO, Data Driven Organization, Data Visualization, Marketing Analytics, Marketing Data Integration, MarTech, Microsoft Azure
Does your sales and marketing organization want to leverage the valuable insights derived from Machine Learning technology, but you currently don’t have the available technical resources on board to get started? eSage Group can help you leverage your current...
by Admin | Apr 30, 2018 | Advanced Analytics, Data Driven Organization, Marketing Data Integration, Meetup, Seattle Marketing Analytics Group
Customer Lifetime Value (CLV) is a proven tool for optimizing customer-acquisition and -lifecycle growth. However, CLV is often deemed out of reach for many marketing teams because of the cost of outsourcing it and lack of internal expertise. Groupon took an iterative...
by Admin | Mar 26, 2018 | Advanced Analytics, Agile Analytics, CMO, Data Driven Organization, Data Silos, Groupon, Marketing Analytics, Marketing Data Integration, MarTech, Seattle Marketing Analytics Group, T-Mobile
We are excited to announce the next 2 months of Seattle Marketing Analytics Meetups. On April 17th, we have Gavin Warrener, Director of Digital and Demand Generation at T-Mobile, presenting Building a Data Oriented Marketing Team. In his presentation, Gavin will...
by Admin | Jan 2, 2018 | Advanced Analytics, Agile Marketing, Cross-Channel Customer Engagement, Customer Journey Maps, Healthcare, Marketing Data Integration, MultiCare, Seattle Marketing Analytics Group
As health care continues to improve customer engagement in an ever evolving digital landscape, MultiCare Health System developed a Customer Journey Map for their new Urgent Care business line following months of research and data gathering. At January 16th’s Seattle...
by Admin | Dec 6, 2017 | Advanced Analytics, Data Silos, Enterprise Marketing Platform, LA Marketing Analytics Group, LA Marketing Analytics Meetup, Marketing Analytics, Marketing Data Integration, MarTech, Meetup, Multi-Channel
Most CMOs today spend more on technology than many CTOs. With a new “shiny object” appearing daily, it’s hard to know where to focus. What AdTech/MarTech tools should you be using? What 1st, 2nd, 3rd Party Data will improve your marketing? How do...
by Admin | Aug 9, 2017 | Advanced Analytics, Enterprise Integration, Enterprise Marketing Platform, LA Marketing Analytics Group, Marketing Analytics, Marketing Data Integration, Meetup
As a digital marketer, you have almost endless data at your fingertips. If impactful marketing attribution is your objective, you don’t need it all – just the right data: User Identifiers, Timestamps, Media Data, and Channel Data. Gather (and govern!) these four types...
Recent Comments