by TinaMunro | Apr 27, 2014 | Agile Analytics, Agile Marketing, Alaska Air, American Marketing Association, Cloudera, CMO, Cross-Channel Customer Engagement, Data Silos, Enterprise Integration, Internet of Things, Marketing Analytics, Nike, Pointmarc, PSAMA, Vivint
Please join us in this lively evening event sponsored and organized by eSage Group with co-sponsors Pointmarc and Cloudera. Hear a panel of industry experts from the areas of Wearables, Home Security/Automation, and Automotive: Jon Francis, Senior Data Scientist, Nike...
by TinaMunro | Apr 4, 2014 | Agile Analytics, Agile Marketing, Alaska Air, American Marketing Association, Cloudera, CMO, Cross-Channel Customer Engagement, Data Silos, Enterprise Integration, Internet of Things, Marketing Analytics, Nike, Pointmarc, PSAMA, Vivint
A First-Hand Conversation on the Internet of Things The Internet of Things will profoundly re-shape marketing. As objects in all corners of our lives become connected to the web what does it mean for brands and customers? To help provide insight, and a lively...
by TinaMunro | Apr 1, 2014 | Agile Analytics, Agile Marketing, American Marketing Association, Attribution, CMO, Data Silos, Enterprise Integration, Marketing Analytics, Marketing Data Integration, MarketMix, PSAMA
This article was posted by Shish Shirhar, Global Director of Big Data, Retail. He was one of our Making Big Data Smart Data panelists for last week’s PSAMA MarketMix. http://blogs.msdn.com/b/shishirs/archive/2014/03/27/bigdata-at-marketmix.aspx Thanks to Duane...
by TinaMunro | Mar 11, 2014 | American Marketing Association, LiftPort, Michael Laine, PSAMA
Last night I had Happy Hour with “The Moon Elevator Guy” or as I, one of the 80’s generation, like to call him…The Moon Man…(Think MTV for all of you that don’t get the reference). Actually, his name is Michael Laine and he is...
by TinaMunro | Aug 9, 2013 | Agile Analytics, Agile Marketing, AMA Los Angeles, AMA-LA, American Marketing Association, Article Review, CMO, Data Silos, Enterprise Integration, Marketing Analytics, PSAMA
Recently, I came across an article by Michael Brenner, VP of Marketing and Content Strategy for SAP and Forbes contributing author. He highlights that to derive value from Big Data, make sure that you start with a set up well thought out questions. He also refers to...
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