What is the Internet of Things? Why should marketers care? RSVP Now to find out!

by | Apr 27, 2014 | Agile Analytics, Agile Marketing, Alaska Air, American Marketing Association, Cloudera, CMO, Cross-Channel Customer Engagement, Data Silos, Enterprise Integration, Internet of Things, Marketing Analytics, Nike, Pointmarc, PSAMA, Vivint

Please join us in this lively evening event sponsored and organized by eSage Group with co-sponsors Pointmarc and Cloudera. Hear a panel of industry experts from the areas of Wearables, Home Security/Automation, and Automotive: Jon Francis, Senior Data Scientist, Nike...

Just announced! eSage Group’s Internet of Things Learning Lounge – May 15th

by | Apr 4, 2014 | Agile Analytics, Agile Marketing, Alaska Air, American Marketing Association, Cloudera, CMO, Cross-Channel Customer Engagement, Data Silos, Enterprise Integration, Internet of Things, Marketing Analytics, Nike, Pointmarc, PSAMA, Vivint

A First-Hand Conversation on the Internet of Things The Internet of Things will profoundly re-shape marketing. As objects in all corners of our lives become connected to the web what does it mean for brands and customers? To help provide insight, and a lively...

The Shish List – Big Data at MarketMix

by | Apr 1, 2014 | Agile Analytics, Agile Marketing, American Marketing Association, Attribution, CMO, Data Silos, Enterprise Integration, Marketing Analytics, Marketing Data Integration, MarketMix, PSAMA

This article was posted by Shish Shirhar, Global Director of Big Data, Retail. He was one of our Making Big Data Smart Data panelists for last week’s PSAMA MarketMix. http://blogs.msdn.com/b/shishirs/archive/2014/03/27/bigdata-at-marketmix.aspx Thanks to Duane...

Insights into Big Data and Marketing

by | Aug 9, 2013 | Agile Analytics, Agile Marketing, AMA Los Angeles, AMA-LA, American Marketing Association, Article Review, CMO, Data Silos, Enterprise Integration, Marketing Analytics, PSAMA

Recently, I came across an article by Michael Brenner, VP of Marketing and Content Strategy for SAP and Forbes contributing author. He highlights that to derive value from Big Data, make sure that you start with a set up well thought out questions. He also refers to...

Got Data? Big Data Panel in LA a success!

by | Jun 20, 2013 | Agile Analytics, Agile Marketing, AMA Los Angeles, AMA-LA, American Marketing Association, CMO, Enterprise Marketing Platform, Facebook, FreeWheel, HBase, HDFS, Hive, Marketing Analytics, Marketing Data Integration, Networking, PSAMA, Social Media, Social Video, Twitter

I can’t believe it has been two weeks since the AMA Los Angeles and eSage Group sponsored Big Data panel in LA. It was a full house at BlankSpaces in Downtown LA. The 3 panelists where Raj Babu from Universal Music Group, Christopher Bridges from ValueClick, and...