by Admin | May 21, 2018 | Data Visualization, Marketing Analytics, Microsoft, Seattle Marketing Analytics Group
Sustained creativity has always been a true differentiator. The people who regularly break through the status quo—and embolden others to do it, too—become our models for true ingenuity. Mentorship, collaboration, continuous learning, a growth mindset and, most of all,...
by Admin | Apr 30, 2018 | Advanced Analytics, Data Driven Organization, Marketing Data Integration, Meetup, Seattle Marketing Analytics Group
Customer Lifetime Value (CLV) is a proven tool for optimizing customer-acquisition and -lifecycle growth. However, CLV is often deemed out of reach for many marketing teams because of the cost of outsourcing it and lack of internal expertise. Groupon took an iterative...
by Admin | Apr 12, 2018 | Advanced Analytics, Customer Lifetime Value, Data Driven Organization, Data Visualization, Edmonds.com, Enterprise Marketing Platform, Groupon, LA Marketing Analytics Group, Marketing Analytics, Meetup, Seattle Marketing Analytics Group, Storytelling, T-Mobile
April 17th – Seattle T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “un-carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that...
by Admin | Apr 10, 2018 | Advanced Analytics, Agile Analytics, B2B, Data Driven Organization, Data Silos, Marketing Analytics, Meetup, Seattle Marketing Analytics Group, T-Mobile
T-Mobile has a very successful consumer business and a slick consumer marketing team that drives “Un-Carrier” moves that are increasing net new customers by 1 million or more a quarter. T-Mobile for Business is a fledgling organization that is leveraging a great...
by Admin | Mar 26, 2018 | Advanced Analytics, Agile Analytics, CMO, Data Driven Organization, Data Silos, Groupon, Marketing Analytics, Marketing Data Integration, MarTech, Seattle Marketing Analytics Group, T-Mobile
We are excited to announce the next 2 months of Seattle Marketing Analytics Meetups. On April 17th, we have Gavin Warrener, Director of Digital and Demand Generation at T-Mobile, presenting Building a Data Oriented Marketing Team. In his presentation, Gavin will...
by Admin | Mar 6, 2018 | Advanced Analytics, Azure Machine Learning, Azure SQL Data Warehouse (ASDW), Big Data, Internet of Things, Microsoft, Microsoft Azure, Seattle Marketing Analytics Group
Steve Fox, Principal Software Engineering Manager at Microsoft, will walk through Microsoft’s experience in predictive sports analytics using machine learning built on Microsoft’s Sports Performance Platform. He will discuss predicting injury and overall...
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