eSage Group’s L.A. Marketing Analytics Group is excited to host Margaret Wilhelm, VP of Market Research and Lizette Nieto, Manager of Data Analytics from Fandango/NBCUniversal to present “Where Qual Meets Quant.”
Join us on Tuesday, October 1st in Santa Monica! Margaret and Lizette will discuss:
- AB Testing & Analytics on website versus mobile checkout to drive creative and understand influence
- Market Research to prove/disprove/support analytics, again driving creative and lift. Test, Experiment, Test!
- Content that has a shelf-life
- Analytics and Research for: newly rolled-out Rewards Program: Honing Messaging
- Analytics and Research for: Video
- Arming Marketers and the Product Teams to be more data-driven: “Have you tested this?”
- Product review meetings: Teams are presenting to executives to showcase the testing that was done. They are hearing more ask from leadership to test more and share data results.