eSage Group’s L.A. Marketing Analytics Group is excited to host Aaron LeValley, SVP Operations & Strategy at AEG and Michael Marsocci, Sr. Manager, Data & Analytics at The L.A. Kings to present “Retaining Your Best Customers: The Evolution of Season Ticket Sales”
In June we return with Aaron LeValley along with his right-hand man, Michael Marsocci to talk about what AEG and The L.A. Kings are doing to manage FAN RETENTION.
Key talking points for this presentation will include:
• Tapping data and analytics to manage the L.A. Kings fan-base, event ticketing, and the ever-evolving event landscape
• Maintaining levels of engagement with an existing fan base
• Combating Churn: Strategies and Tactics
• The Measurement of Success: What does a successful retention effort look like for The L.A. Kings, or any business?
You can view Aaron LeValley’s LinkedIn Profile here.
You can view Michael Marsocci’s LinkedIn Profile here.
eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor for the L.A. and Seattle Marketing Analytics Groups (http://bit.ly/2vxV6B4).