Services

 

Analytics
Systems
Marketing
Build

CORE SERVICES

  • Strategic planning
  • Data audit/documentation
  • Analytics & technology ideation
  • Rapid prototyping
  • Unbiased product/vendor evaluation
  • Roadmap development

 

Discover & Navigate the Next Generation Analytics Landscape

 

Do you know where you want to take your marketing and sales analytics capabilities, but don’t know the best route to get there? We help bridge that gap. From strategic planning and roadmap development to unbiased product evaluations, we formulate a strategy that will have you on the express route to data-driven decisions and increased ROI.

 

Define objectives

Dive right in. We help you develop an actionable analytics strategy to meet your marketing sales goals. Tell us the main roadblocks you face and we’ll help you overcome those ob- stacles. We look across the organization to determine how its structure, systems, data and tools can best be leveraged to allow accurate monitoring and substantial improvements in marketing and sales performance.

 

Expand your vision

Possibilities, revealed. Leveraging our deep expertise in technology, business and balancing economic feasibility, we uncover solutions and expose opportunities specific to your goals. As a rapid systems integrator and analytics consultancy, we help you see the possibilities of improved infrastructure, integrated systems, data and marketing analytics tools.

We map your goals to the appropriate data, tools and KPIs to track performance. Using rapid prototyping we show you a tangible example of the solution, then iterate until you are 100% satisfied with the result

 

Evaluate

Choose the right tools. With an immense number of analytics tools on the market, we help you evaluate your options to select solutions that best meet your needs and budget. If the perfect solution for you isn’t out there, we can develop custom analytics solutions to meet your precise needs with unique business logic and functionality.

 

Take the next step

Start small or start big. We help you develop a comprehen- sive and realistic roadmap, with phased execution steps to rapidly acquire the level of marketing and sales insights desired, while keeping within a budget and time frame that works. Then, we work with you to realize each step along the way.

 

Build

CORE SERVICES

  • Technical architecture
  • Marketing systems integration & optimization
  • Data integration, cleansing, processing & transformation
  • Sales/marketing datamanagement
  • Marketing dashboard & tool development
  • Maintenance and support

 

Rapid systems integration for marketing & sales analytics

 

We’re bringing the hidden side of advanced analytics to the forefront. Give us your disconnected systems and data stores, aging infrastructure, and we’ll have you ready for cutting edge analytics in no time. Masters at rapid systems architecture and integration; data cleansing, processing, consolidation and transformation, we’ve got all your advanced analytics preparation covered.

 

Architect

Our architectural design process is focused on bringing rapid and insightful marketing and sales analytics capabilities to our clients in the most efficient manner possible. We work with your team to architect solutions that allow you to extract the highest value possible from your marketing investments. We can help you design a big data reporting infrastructure, a new unified customer datamart, an integrated enterprise marketing platform, or custom analytics tools.

 

Integrate and transform

The modern enterprise analytics platform consists of various tools from different vendors and disparate online/offline data from numerous sales and marketing sources. We can integrate these tools and transform the associated data feeds into a consolidated platform or datamart so you can accurately track cross-channel performance.

 

Build

Looking for a custom analytics solution with unique business logic and features to meet specific needs? We can help. With years of experience building and maintaining complex software applications for enterprise clients, eSage Group has the heavy-lifting technical chops to create large sales and marketing datamarts using traditional SQL Server or Hadoop open source big data technologies.

 

Maintain

Today’s enterprise sales and marketing platforms contain complex data feeds from various internal and eternal marketing and outreach sources. We can help you manage the complexity of this data processing challenge. Our team understands complex marketing data and has expertise in accessing, processing, merging and managing this information to provide the ongoing marketing insight you need to run your business on a daily basis.

 

Build

CORE SERVICES

  • Cross-channel campaign measurement
  • Marketing mix modeling
  • Advanced customer segmentation and profiling
  • Sentiment analysis
  • Predictive analytics
  • Cross-sell/up-sell mining
  • Big data

 

Leverage customer data captured across channels and devices for rich insights

 

Mobile, Tablet, Social, Web, Offline, CRM, ERP. Tracking the customer journey is more important than ever. We help you extract actionable insights from cross-channel data and optimize investments to amplify your marketing ROI. We’re not intimidated by Big Data; we can pull and integrate data from any source, rapidly deploying intuitive reporting so you can have all the cross- channel insights you need at your fingertips, no matter where these insights are hidden. Know what’s happening with your marketing at any given moment for a 360 degree view of your business and exceptional ROI.

 

Measure integrated campaign performance for immediate insight

Gain immediate insight into your integrated campaign per- formance. Understand how your campaigns are stacking up against objectives. Track the entire customer path, across all touch points to conversion to determine which messages and channels are best for achieving your marketing goals.

 

Optimize your marketing mix in real time for greater ROI

Determine your optimal marketing mix and course correct in real time. Measuring interactions between channels is no easy task. This is especially true when it involves online and offline interactions, like figuring out how your print ads are impacting the performance of your social ads. We can help you select the right attribution modeling tool or develop custom logic to optimize ad spend.

 

Personalize to provide an enhanced customer experience

Deliver the right content to the right person at the right time. We help you cultivate a single customer view by extracting transactional data buried across online/offline silos and un- covering behavioral and usage trends so you can tailor your marketing to attract, retain and expand your customer base. Ensure your customer segments stay dynamic by anticipat- ing and adjusting to behavior changes over time.

 

Be closer to your customers to better serve them

Customers are everywhere. They’re having conversations, sharing interest and opinions on your sites and social channels. With Twitter, Facebook, and new channels like Pinterest and Google+ there is a wealth of insight. We collect it for you, analyze it and harness it so you can be better con- nected to your customers.